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Hi-Liner Fishing Gear & Tackle Announces Acquisition of Bridle-Buddy


Hi-Liner Fishing Gear & Tackle is excited to announce its acquisition of Bridle-Buddy, a leading provider of live bait rigging systems. As the owner of Diamond Fishing Products and Zacatak Lures, Hi-Liner is expanding its portfolio of esteemed brands.  


"We are thrilled to welcome Bridle-Buddy into the Hi-Liner family,” said Eddie Gaw, Vice President of Hi-Liner Fishing Gear & Tackle. "Bridle Buddy's revolutionary live bait system complements our existing product lineup, and the acquisition aligns with our commitment to bringing innovative products to our customers”.

Bridle-Buddy has earned a reputation in the fishing community for its easy-to-use live bait system, enhancing rigging efficiency while maintaining bait health and appeal. Anglers worldwide rely on Bridle-Buddy for a competitive edge on the water.  


“This marks an exciting opportunity for the brand to reach new heights" said Reese Lung, previous owner of Bridle-Buddy. “Hi-Liner's commitment to foster innovation within the industry and provide a platform for brands like Bridle-Buddy to thrive has been commendable. With Hi-Liner’s extensive distribution network, the acquisition will mean more anglers can benefit from Bridle-Buddy’s advantages over traditional live baiting methods."  


Bridle-Buddy products are available to consumers online via bridle-buddy.com or from a local Bridle-Buddy dealer.  


For more information about Bridle-Buddy, visit Bridle-Buddy.com

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